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Last updated 2 October 2026
Cookies are small pieces of data stored in your browser. This page explains which ones Beyond The Final Whistle uses and why.
These are required for the site to function and can't be turned off:
We use Google Analytics to understand how the site is used in aggregate — which pages are popular, how people navigate the site, and where things could be improved. This helps us make editorial and product decisions; it is not used to identify you personally.
Analytics cookies are only set if you accept them. When you first visit, a banner asks whether you accept or decline them; if you decline, Google Analytics is not loaded at all.
You can change your choice at any time — use the button below or the "Cookie Settings" link in the footer of every page. If you withdraw consent, we remove our analytics cookies from your browser. Your choice is stored in a cookie for six months, after which we'll ask again.
Most browsers let you block or delete cookies through their settings. Blocking essential cookies will affect site functionality — for example, you'll be signed out and your theme preference won't be remembered.
We may update this policy as the cookies we use change. The "last updated" date at the top of this page reflects the most recent change.
Questions about our use of cookies can be sent via our Contact page or to hello@beyondthefinalwhistle.com.